Supports have moved rapidly to separation themselves from Maria Sharapova after the five-time Grand Slam tennis champion conceded falling flat a medication test.
Nike has suspended its relationship, while Tag Heuer has cut its ties.
Nike said it was "disheartened and astounded" at her affirmation that she tried positive for a banned substance at the Australian Open in January.
Ms Sharapova said she had been taking meldonium since 2006, on the counsel of her family specialist.
She is one of the most generously compensated female competitors with income of over $30m a year ago from rewards and supports.
Notwithstanding the moves from Nike and Swiss watchmaker Tag Heuer, German carmaker Porsche said it was "putting off arranged exercises" with Ms Sharapova until the circumstance got to be clearer.
Nigel Currie, a free games specialist, said brands would not have reacted so rapidly five years back, but rather they now need to respond speedier in the cutting edge, online networking environment.
"They are suspicious about their picture, and the scarcest danger to their picture, they hurried to the slopes."
Are Sharapova and backers heading for break point?
Sharapova case: How competitors have fallen foul of the guidelines
Sharapova's medications test declaration enraptures feelings
How Sharapova's medications confirmation started a race column
Nike 'checking circumstance'
Maria Sharapova's association with Nike goes back to when she was 11 years of age.
Nike said: "We have chosen to suspend our association with Maria while the examination proceeds.
"We will keep on observing the circumstance."
In 2010, the 28-year-old Russian tennis player marked another eight-year contract with the US sportswear monster worth $70m (£49m) and also a cut on offers of her own marked garments.
Picture copyright Dan Kitwood/Getty Images
Label Heuer was in converses with broaden its arrangement with Ms Sharapova, which ran out toward the end of a year ago.
Be that as it may, the Swiss watchmaker said those discussions had now been suspended and the organization had chosen not to restore the agreement.
In 2014, Porsche named her as its first female envoy and she marked a three-year manage the auto organization.
That agreement is because of end toward the end of this current year.
In an announcement, the carmaker said: "We are disheartened by the late news reported by Maria Sharapova. Until further points of interest are discharged and we can break down the circumstance, we have put off arranged exercises."
Ms Sharapova is additionally the substance of Avon aroma, Luck, and the water organization Evian. They have yet to remark on the matter.
Supports "blazed"
Paul Swangaurd, from the Warsaw Sports Marketing Center at the University of Oregon, said Nike's choice mirrored "another period" for the way supports manage these issues.
Nike is taking an "exceptionally proactive methodology", which came about because of "them being blazed by a considerable measure of competitors throughout the years, and becoming anxious with putting such a great amount of venture behind competitors that conceivably causes issues down the road for them in the court of popular feeling".
A month ago, Nike dropped Manny Pacquiao after the boxer said gay person individuals were "more terrible than creatures".
The organization additionally disjoined ties with cyclist and medications cheat Lance Armstrong and competitor Oscar Pistorius, who executed his better half.
Picture copyright Getty Images
Picture inscription Maria Sharapova is a brand diplomat for Porsche
Fizzled test
Tune in: 'I would prefer not to see this destroy her profession' - previous mentor Tarango
Ms Sharapova tried positive for meldonium, a substance she said she had been taking subsequent to 2006 for wellbeing issues.
The International Tennis Federation (ITF) said she would be temporarily suspended from 12 March.
Ms Sharapova said: "I failed the test and assume full liability for it."
She said she had taken meldonium in the wake of being given it by her family specialist and had known the medication by the name mildronate.
"A couple of days back, after I got a letter from the ITF, I discovered it likewise has another name of meldonium, which I didn't have even an inkling," she said.
What is meldonium?
It is implied for angina patients yet competitors like it since it helps their continuance and capacity to recuperate from concentrated activity.
It is on the banned rundown now in light of the fact that Wada began seeing it in bunches of tests and discovered it has execution upgrading properties.
It was on Wada's "watchlist" for over a year and included to the banned rundown 1 January.
Made in Latvia, it is generally accessible - without remedy and requiring little to no effort - in numerous east European nations, yet it is not authorized in most western nations, including the United States.
It is imagined that several competitors have been utilizing it and there are significantly more cases in the pipeline.
Nike has suspended its relationship, while Tag Heuer has cut its ties.
Nike said it was "disheartened and astounded" at her affirmation that she tried positive for a banned substance at the Australian Open in January.
Ms Sharapova said she had been taking meldonium since 2006, on the counsel of her family specialist.
She is one of the most generously compensated female competitors with income of over $30m a year ago from rewards and supports.
Notwithstanding the moves from Nike and Swiss watchmaker Tag Heuer, German carmaker Porsche said it was "putting off arranged exercises" with Ms Sharapova until the circumstance got to be clearer.
Nigel Currie, a free games specialist, said brands would not have reacted so rapidly five years back, but rather they now need to respond speedier in the cutting edge, online networking environment.
"They are suspicious about their picture, and the scarcest danger to their picture, they hurried to the slopes."
Are Sharapova and backers heading for break point?
Sharapova case: How competitors have fallen foul of the guidelines
Sharapova's medications test declaration enraptures feelings
How Sharapova's medications confirmation started a race column
Nike 'checking circumstance'
Maria Sharapova's association with Nike goes back to when she was 11 years of age.
Nike said: "We have chosen to suspend our association with Maria while the examination proceeds.
"We will keep on observing the circumstance."
In 2010, the 28-year-old Russian tennis player marked another eight-year contract with the US sportswear monster worth $70m (£49m) and also a cut on offers of her own marked garments.
Picture copyright Dan Kitwood/Getty Images
Label Heuer was in converses with broaden its arrangement with Ms Sharapova, which ran out toward the end of a year ago.
Be that as it may, the Swiss watchmaker said those discussions had now been suspended and the organization had chosen not to restore the agreement.
In 2014, Porsche named her as its first female envoy and she marked a three-year manage the auto organization.
That agreement is because of end toward the end of this current year.
In an announcement, the carmaker said: "We are disheartened by the late news reported by Maria Sharapova. Until further points of interest are discharged and we can break down the circumstance, we have put off arranged exercises."
Ms Sharapova is additionally the substance of Avon aroma, Luck, and the water organization Evian. They have yet to remark on the matter.
Supports "blazed"
Paul Swangaurd, from the Warsaw Sports Marketing Center at the University of Oregon, said Nike's choice mirrored "another period" for the way supports manage these issues.
Nike is taking an "exceptionally proactive methodology", which came about because of "them being blazed by a considerable measure of competitors throughout the years, and becoming anxious with putting such a great amount of venture behind competitors that conceivably causes issues down the road for them in the court of popular feeling".
A month ago, Nike dropped Manny Pacquiao after the boxer said gay person individuals were "more terrible than creatures".
The organization additionally disjoined ties with cyclist and medications cheat Lance Armstrong and competitor Oscar Pistorius, who executed his better half.
Picture copyright Getty Images
Picture inscription Maria Sharapova is a brand diplomat for Porsche
Fizzled test
Tune in: 'I would prefer not to see this destroy her profession' - previous mentor Tarango
Ms Sharapova tried positive for meldonium, a substance she said she had been taking subsequent to 2006 for wellbeing issues.
The International Tennis Federation (ITF) said she would be temporarily suspended from 12 March.
Ms Sharapova said: "I failed the test and assume full liability for it."
She said she had taken meldonium in the wake of being given it by her family specialist and had known the medication by the name mildronate.
"A couple of days back, after I got a letter from the ITF, I discovered it likewise has another name of meldonium, which I didn't have even an inkling," she said.
What is meldonium?
It is implied for angina patients yet competitors like it since it helps their continuance and capacity to recuperate from concentrated activity.
It is on the banned rundown now in light of the fact that Wada began seeing it in bunches of tests and discovered it has execution upgrading properties.
It was on Wada's "watchlist" for over a year and included to the banned rundown 1 January.
Made in Latvia, it is generally accessible - without remedy and requiring little to no effort - in numerous east European nations, yet it is not authorized in most western nations, including the United States.
It is imagined that several competitors have been utilizing it and there are significantly more cases in the pipeline.
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